This policy explains what personal data the Roz AI mobile application collects, why we collect it, how long we keep it, and the choices you have. It is written to meet the Digital Personal Data Protection Act, 2023 and the Digital Personal Data Protection Rules, 2025.
Roz AI is operated by Ello Apps. In this policy, "we", "us" and "our" refer to Ello Apps. "You" refers to the person using the app.
For the purposes of the Digital Personal Data Protection Act, 2023, we are the Data Fiduciary and you are the Data Principal.
| What | Why we need it |
|---|---|
| Mobile phone number | To create and sign in to your account, using a one-time password. |
| Your display name | To print your name onto the greeting cards you share. |
| Your photograph, if you choose to add one | To place your photo onto the greeting cards you share. Adding a photo is optional. The app works without one. |
| Selected content language | To show cards and text in the language you chose. |
| Saved favourites and coin balance | To keep your saved cards and your coin balance available on your device. |
| Purchase records | To confirm purchases and apply what you bought. Payments are processed by Google Play Billing. We never see or store your card, UPI or bank details. |
| Device and app information: device model, operating system version, app version, crash reports, language and region settings | To keep the app working, diagnose faults and improve stability. |
| Notification token | To send you the daily reminder you asked for. Only if you allow notifications. |
| Advertising identifier and approximate, non-precise location derived from your IP address | Used by our advertising partner to show ads. Only if you consent to personalised advertising. See section 5. |
| Usage events: screens opened, cards viewed, cards shared, features used | To understand which cards and features people find useful. Only if you consent to analytics. |
We ask for your consent before we collect your personal data, and we tell you at that moment what it will be used for. You can give consent for some purposes and refuse others.
Refusing does not lock you out. If you decline analytics, the app works normally. If you decline personalised advertising, the app works normally and you will see non-personalised ads instead. Consent for advertising and analytics is asked separately and is never bundled with your consent to use the app.
You can withdraw consent at any time, as easily as you gave it, from the Privacy section of your profile inside the app. Withdrawing consent does not affect anything we did lawfully before you withdrew it. Where we cannot continue providing a specific feature without the data, we will tell you which feature stops working.
We do not sell your personal data. We do not trade it, rent it, or share it for anyone else's marketing.
We share the minimum necessary with service providers who help us run the app:
| Who | What they receive | What for |
|---|---|---|
| Google Firebase | Phone number, device identifiers, crash data | Sign-in, notifications, crash reporting |
| Google AdMob | Advertising identifier, IP-derived approximate location, device information | Serving advertisements |
| Google Play Billing | Purchase transaction data | Processing purchases |
| Amazon Web Services | Your name, photo, account data | Hosting and card generation |
These providers are bound by contract to use the data only for the purposes above.
We may also disclose data where the law requires it, such as a valid order from a court or a government authority.
The free version of Roz AI shows advertisements, supplied by Google AdMob. You may also choose to watch a short video to earn a coin.
Personalised advertising uses your advertising identifier and information about the ads you have seen. We ask for your explicit consent before enabling it. If you refuse, or later withdraw, you will see non-personalised ads and every feature of the app continues to work.
You can reset or delete your advertising identifier at any time in your Android settings, under Settings, Google, Ads.
Google's own handling of this data is described in their privacy policy at policies.google.com/privacy and at policies.google.com/technologies/ads.
| Data | Kept for |
|---|---|
| Account data: phone number, name, photo, language | While your account is active. Deleted within 30 days of you deleting your account. |
| Generated card images containing your photo | 30 days after generation, then deleted, including from our content delivery cache. |
| Purchase records | 8 years, as required by Indian tax and accounting law. |
| Usage and analytics events | 24 months, then deleted or fully anonymised. |
| Crash reports | 90 days. |
| Inactive accounts | If you do not open the app for 24 months, we will notify you and then delete your account data. |
When we delete your data, we delete it from our live systems, our backups and our caches. Deletion is propagated to the service providers listed in section 4.
Under the Digital Personal Data Protection Act, 2023 you have the right to:
You can delete your account and all associated data from inside the app: Profile, then Settings, then Delete Account. Or write to us at support@elloapps.com.
We will respond to any request within 15 days.
We protect your data with reasonable security safeguards, including encryption of data in transit, encryption of stored photographs, access controls limiting which of our staff can reach personal data, and regular review of those controls.
No system is perfectly secure. We do not claim that it is.
If a personal data breach occurs, we will notify each affected user and the Data Protection Board of India, in the manner and within the timelines the law requires. Our notice will explain what happened, what data was involved, what we are doing about it, and what you can do to protect yourself.
Roz AI is intended for users aged 18 and over. We do not knowingly collect personal data from anyone under 18.
If we become aware that a user is under 18, we will stop showing them advertisements entirely, stop any behavioural tracking, and delete their personal data.
If you believe a child has provided us with personal data, please write to us at support@elloapps.com and we will delete it.
For any question, request or complaint about your personal data, write to support@elloapps.com.
We will acknowledge your message within 24 hours and resolve it within 15 days of receipt.
If you are not satisfied with our response, you may complain to the Data Protection Board of India.
If we change this policy in a way that materially affects you, we will notify you in the app before the change takes effect. If the change requires fresh consent, we will ask for it. The date at the top of this page always shows when it was last updated.